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Advertising a Small Business
News paper advertising
How Should I Work with my Newspaper Representative
Radio advertising
Television advertising
Cable advertising
Yellow pages
Outdoor advertising
Direct mail
How And Where To Get Money For A Franchise
Idea
20 Low-Cost Businesses You Can Start From home
News paper
advertising
by-Edmond A.
Bruneau, Owner Creative Consultants Spokane, Wash.
Every advertising
medium has characteristics that give it natural advantages and limitations. As
you look through your
newspaper(s), you'll notice some businesses that advertise regularly. Observe
who they are and how they advertise their
products and services. More than likely, their advertising investment is working
if it's selling!
Some Advantages in Newspaper Advertising
Almost every home in the United States receives a
newspaper, either by newsstand or home delivery. Reading the newspaper is a
habit for most families. And, there is something for everybody--sports, comics,
crosswords, news, classifieds, etc. You can reach
certain types of people by placing your ad in different sections of the paper.
People expect advertising in the newspaper. In fact,
many people buy the paper just to read the ads from the supermarket, movies or
department stores.
Unlike advertising on TV and radio, advertising in the
newspaper can be examined at your leisure. A newspaper ad can
contain details, such as prices and telephone numbers or coupons.
There are many advantages to advertising in the
newspaper.From the advertiser's point-of-view, newspaper advertising can be
convenient because production changes can be made quickly, if necessary, and you
can often insert a new advertisement on short
notice. Another advantage is the large variety of ad sizes newspaper advertising
offers. Even though you may not have a lot of
money in your budget, you can still place a series of small ads,without making a
sacrifice.
Some Disadvantages with Newspaper Advertising
Advertising in the newspaper offers many advantages,
but it is not without its inherent disadvantages, such as:
1. Newspapers usually are read once and
stay in the house for just a day.
2. The print quality of newspapers isn't
always the best,especially for photographs. So use simple artwork and
line drawings for best
results.
3. The page size of a newspaper is fairly
large and small ads can look minuscule.
4. Your ad has to compete with other ads
for the reader's attention.
5. You're not assured that every person who
gets the newspaper will read your ad. They may not read the
section you advertised
in, or they may simply have skipped the page because there wasn't any
interesting news on it.
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