| http://www.yudkin.com |
An imaginative, memorable
business name often proves valuable in all sorts of ways. The day a
company called Bundy Very Used Cars changed its name to Rent-a-Wreck,
CBS arrived to feature it. The tag line, a saying which accompanies
the business name on cards, stationery, ads and even invoices, can
have equal impact. Which bank would get your business, A or B?
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