Advertising
plan pro software
Advertising
Plan Pro is a unique software tool designed especially for marketing
communications specialists. It guides you through the creation of a complete,
practical Integrated Marketing Communications campaign, from strategy to
implementation and evaluation.
Make sure your business
stands out from the clutter with Advertising Plan Pro.
Features &
Benefits
Expert
Content
Advice from expert marketing communications specialists to help you produce a
detailed plan.
For
Marketing Managers
Decide how much your advertising should cost, how much should be invested in
making sales grow, and validate that investment to others.
For Business
Owners
Build a cohesive, integrated marketing communications campaign that ensures your
advertising and communication efforts inform, educate, persuade, and remind your
customers what you want them to hear.
For
Advertising Account Managers
Increase the efficiency of your account management relationships, improve the
quality of your creative strategy documents, and assure they are in line with
your clients' goals and objectives.
Sample Plans
Included
Get started fast with sample IMC plans. Just select one of the plans to get you
started. The sample plans provide examples and a framework for your own plan.
Easy to Use
Tables and Charts
Preformatted tables do your budget and expense calculations for you -
Advertising and Expense Budgets: by consumer; by distribution channel; and B2B
Customer.
by-http://www.paloalto.com
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