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Resources
Franchise Initiative To Transform Approach To International Expansion
(ContentDesk) September 7, 2005 -- A leading Franchise consultancy group is spearheading a major US and international government supported initiative, designed to facilitate the growth of Read more...
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Franchise-chat.com Welcomes 200th Discussion Forum Member
Franchise-chat.com (http://www.franchise-chat.com), the global franchise news, information and discussion portal, is pleased to welcome the Read more...
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5 Of Today's Best Franchise Opportunities
By Christine Harrell
Owning a franchise business is a smart way to be your own boss while drastically reducing the risks and costs of building a business from the ground up. However, not all franchise opportunities are Read more...
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a contractual vertical marketing system in which a franchisor licenses a franchisee to produce and market goods or services to criteria laid down by the franchisor in return for fees and/or royalties.
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#Welcome to
Dhyansanjivani... franchise world - your comprehensive franchise resource.
Below, you'll find most information
on leading burger king franchise articles and products to help you on your
way to success.
Franchises...if It Ain't Broke...
If you have been searching for a franchise opportunity, undoubtedly you have run across many adjectives such as "unbeatable", "unparalleled", and "unsurpassed". Everyone thinks that their "people make the difference". Or that their technology is "cutting edge". They advertise that they are "innovative" or the "industry leader".
In my opinion there are few new novel ideas. Most franchisors have a business model that is very similar to others. Very few are really very innovative. They have a twist on a proven business model which was designed and proven by someone else. For example, how many different types of coffee shop franchises are there? Everybody sees the success that Starbucks has had (sorry, they are not a franchisor). So, naturally it makes sense that there are many copycats. Another example is all of the pizza franchise opportunities available today (the only thing that is "cutting edge" about the pizza industry is the really cool knife that they use to cut the pizzas). But even a copycat can have a successful business model.
Often times a franchisor will take a proven business model and add additional products or services. They will put a twist on it. For example, Maui Wowi is a Hawaiian coffee that also serves smoothies. While the coffee industry is very saturated with many players, the smoothie industry is largely untapped. While the two products may not seem to go hand in hand, it obviously works as Maui Wowi has 320 franchised units.
An example of a really
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