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Tungsten Marketing Brands New One-stop It Franchise
Small and medium size business owners will now have a name to call for help solving their IT service and repair needs... TeamLogicIT. The new franchise is the brainchild of Franchise Services, Inc., Read more...


 

 
 
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Franchise Website Expands To Meet Global Demand
Following the rising demand for franchise consultancy services and requests from potential franchisees for specific franchise opportunities, Franchiseek has founded The Franchiseek Global Alliance Read more...
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Case In Point® Opens Private Investigator Franchise In Tampa
TAMPA, FLORIDA (ContentDesk)November 6, 2003—Case In Point®, the nation's premier Private Investigation Franchise and a significant provider of diversified investigative services, announced this week Read more...
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Franchise Wire.com Launched To Take Franchise News Global
Franchisefind Ltd is pleased to announce the launch of www.franchisewire.com - a dedicated franchise press release newswire and distribution Read more...

Franchise is a science fiction short story by Isaac Asimov. It first appeared in the August 1955 issue of the magazine If: Worlds of Science Fiction, and was reprinted in the collections Earth Is Room Enough (1957) and Robot Dreams (1986). ...
 

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How To Evaluate Franchise Opportunities
Like any other investment, purchasing a franchise is a risk. When selecting a franchise, carefully consider a number of factors, such as the demand for the products or services, likely competition, the franchisor's background, and the level of support you will receive.
Demand

Is there a demand for the franchisor's products or services in your community? Is the demand seasonal? For example, lawn and garden care or swimming pool maintenance may be profitable only in the spring or summer. Is there likely to be a continuing demand for the products or services in the future? Is the demand likely to be temporary, such as selling a fad food item? Does the product or service generate repeat business?
Competition

What is the level of competition, nationally and in your community? How many franchised and company-owned outlets does the franchisor have in your area? How many competing companies sell the same or similar products or services? Are these competing companies well established, with wide name recognition in your community? Do they offer the same goods and services at the same or lower price?
Your Ability to Operate the Business

Sometimes, systems fail. Will you be able to operate your outlet even if the franchisor goes out of business? Will you need the franchisor's ongoing training, advertising, or other assistance to succeed? Will you have access to the same or other suppliers? Could you conduct the business alone if you must lay off personnel to cut costs?
Name Recognition

A primary reason for purchasing a is the right to associate with the company's name. The more widely recognized the name, the more likely it will draw customers who know its products or services.
Training and Support Services

Another reason for purchasing a is to obtain support from the franchisor. What training and ongoing support does the franchisor provide? How does their training compare with the training for typical workers in the industry? What backgrounds do the current owners have? Do you have a similar background?
Franchisor's Experience

Many franchisors operate well-established companies with years of experience both in selling goods or services and in managing a system. Some franchisors started by operating their own business. Consider how long the franchisor has managed a system. Do you feel comfortable with the franchisor's expertise? If franchisors have little experience in managing a chain of franchises, their promises of guidance, training, and other support may be unreliable.
Growth

A growing system increases the franchisor's name recognition and may enable you to attract customers. Growth alone does not ensure successful franchisees; a company that grows too quickly may not be able to support its franchisees with all the promised support services. Make sure the franchisor has sufficient financial assets and staff to support the franchisees.
Know How Much You Can Invest

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