With the exception of Yahoo! you can submit more than one URL to a search engine. A doorway page is simply a page that has been created for the sole purpose of ranking higher in search engines for a particular keyword or set of keywords. These pages act as “doorways” to the real content of your site, without having to redesign or remove the content of your site.
You can create doorway pages to take advantage of a search engine’s criteria for a specific keyword or keyword phase. Doorway pages help you solve the most troubling Web marketing dilemma: The techniques that will get you a high ranking in one search engine can get you penalized or even removed from the index of another search engine. It is impossible to design a single page that will rank well for all of your chosen keywords in all engines.
Since there are so many sites indexed by
Web search engines, the content of your page must be very focused to rank
well in today’s overflowing search engines.
If you are creating doorway pages we strongly recommend that you at least
try the trail version of
Webposition Gold 2.
Without it or a similar tool, creating doorway pages can be an extremely
difficult task.
Typically, when targeting five keywords, across eight search
engines, you end up with 40 pages pointing to your home page or other
section on your site. Don’t worry, this is not unusual. If you are cautious
and
heed the warnings below, you won’t have any problems.
Some techniques work better than others, depending on the
engine. Sometimes, a shorter, more concise page will rank higher on
AltaVista than a longer one. You could create alternate shorter pages and
name them accordingly. For example,
http://www.search-engine-optimising.co.uk/tips-short.htm
http://www.search-engine-optimising.co.uk/hints-tips-short.htm
http://www.search-engine-optimising.co.uk/equine-short.htm
Experiment with different pages and page names to describe these experiments, but be careful and don't go overboard!