One often sees this term in its shortened form
pleasure principle. The reference here is to a hypothetical early and primitive
id function that seeks to satisfy any need either by direct means or through
hallucination and fantasy -- with the implication that at this point in an
infant's development there is a failure to differentiate the fantasy from the
reality. According to the standard Freudian model, the primitive,
pleasure-seeking, pain-avoiding operations gradually become modified by the
reality principle as ego functions are developed and the child comes to replace
the fantasized wish fulfillment with more appropriate and reality-oriented
adaptive behavior. Note also that the pain of the principle is different in
meaning from the pain in the pain principle, where a striving for pain is
hypothesized,
not an avoidance of it.